Users love using aggregators such as digg, reddit, techmeme, friendfeed, stumbleupon and the like to find great content. And in general, they work pretty well.
A typical experience of aggregator users is simply to go to the aggregator, click though to a recommended site, read that one page, then go back to the aggregator to find more content. Rinse and repeat.
But this behavior is considered to be “bad” traffic because visitors didn’t make any additional clicks on the destination blog. Visitors come, and they may even really like the content , but then they often leave without making another click. And when they don’t make any additional clicks, the blog’s bounce rate increases and blog owners talk about getting bad traffic from that domain.
Is it “bad traffic” or lazy users?
Perhaps bad traffic could often be better characterized as lazy traffic. Lazy visitors won’t click around if it’s not obvious and likely rewarding. Lazy visitors just want the next link to click be easy to find and provide high value.
Let’s face it: Most visitors are too busy to learn new navigation, manually dig through archives, or guess which of the many, many links might contain more content they want.
Aren’t we all lazy like that sometimes? Perhaps users “puked” when they had to figure out where they they should click next, all by themselves. Perhaps the strength of aggregators is their consistent interface that provides lazy visitors easy way to find the next great thing?
Liveflows helps everyone
By putting the free Liveflows widget or plug-in on your blog, you can improve the click-thoughs (and reduce the bounce rate) from every visitor to your blog whether they are lazy visitors via aggreggators or your hardest core dedicated fans.
Liveflows gives everyone an obvious and easy place to click for the NEXT great post on your blog.
Liveflows delivers high value by learning what pages and paths people enjoy most, so it explicitly shows each user the best pages to click next from the page they are currently viewing.
Simple. Easy. Free.
So keep writing great content, keep promoting your posts to show up the the homepage of techmeme, and keep getting lots of likes on friendfeed. And when these visitors click through, let Liveflows surface the best content for each user to click next and engage more with your blog.